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Welcome to our new Prodesign: Denmark collection

With a wide range of high quality daring designs these frames are perfect for both the safest and wildest of us all.
Headquartered in Denmark yet with a distribution and sales network that reaches round the world, ProDesign brings the essential spirit of Danish design and lifestyle values to the global eyewear market.

ProDesign was originally founded in 1973 but ProDesign today is a completely different company compared to back then. Design philosophy, basic values and corporate identity have changed remarkably since the entire organization was restructured in 2000 and it is difficult to make a direct comparison between then and now.

Today, ProDesign is an ambitious company establishing a growing position in world markets through the ability to quickly recognize and pick up trends.

“Clean Danish design is the basis of our products but we always add a twist of something surprising – something unexpected. We aim to balance classic and clean with bold and bright to continuously keep classic styles updated. The most important thing is always to create eyewear that will create a synergy between the face and the frame. The frame and the face must interact to obtain a beautiful and harmonic look. We never design a frame that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face.”

Come in and try the latest collection now or email us for more information reception@cityeyesopticians.com

(some text supplied from www.prodesigndenmark.com)